If you haven’t noticed by now, my work often reflects and comments on American culture, advertising, branding and the general state of humanity as I see it.
I can’t usually get through a commercial without groaning or making fun of it. A ride on the subway means dissecting the force-fed advertising to understand the true meaning of what the advertisers are saying. A tabloid rack once-over leaves me both fuming and entertained.
Bombarded. Senses assaulted. Rampant fear mongering. Consumer Coma- Inducing. Inspired and feeling someone violated, I tend to look at most advertising, packaging and consumer goods with a subverted eye and weighty skepticism.
I was thinking about all this as I was working on the piece posted here when I came across an ad for a product from 1949 called Wyteface. You tell me what Keuffel & Esser were thinking with this word choice. Was it really to set itself apart from all the yellow measuring tapes?
I love when I’m working on something and an overt example of why I’m doing it passes before me.