JIM LUCIO

Personal work and illustration. Design, movies, and low brow culture.

EMPORIO DEFEKTO STORE

EBAY

BRAND X

MOVIES

COLLAGE

FOUND PAPER

CANNED GOODS

PUBLISHED MEDIA

PACKAGE DESIGN

QUEER

POLAROID



I am an artist. event producer. photographer. curator. graphic designer. marketer. visual programmer. idea guy. collaborator.

X X X X X X X X X X X X X X X X X X X X


XXX XXX XXX XXX XXX

Follow Me on Pinterest
All contents of this blog copyright Jim Lucio © 2013.

Search

Additional pages

Find me on...

Tag Results

134 posts tagged advertising

Aunt Jemima’s Relatives are suing Quaker Oats for a shit ton of pancakes for using her likeness without permission.  Other information that’s come out says that when the Aunt Jemima packaging was redesigned in the 80s, it was based on the likeness of AJ’s youngest daughter.  And all this time I thought it was based on the likeness of Oprah Winfrey or a black Betty Crocker.

Relatives also allege that Quaker Oats (and perhaps parent company, Pepsi) has reflected “an innate form of disrespect towards African American people in general.”  You definitely get that in the old advertising.

I love Aunt Jemima and have used her likeness in a few handmade illustrations that theme around labeling, stereotypes and product perceptions.

More art at EMPORIO DEFEKTO

Cleansers and Soaps.

Speak Dog Food.

Looks so moist I can almost taste it!

BRAND X #1
32pp; 5.25” x 8”
Risograph Printed on newsprint by Tiny Splendor in Los Angeles.
Edition of 100

ORDER HERE!


I’m psyched to finally release a beautifully printed zine filled with some of the handmade collages and ideas that I’ve been working on for the past year. A few things I am obsessed with are fear tactic marketing, consumption, corruption in high places and the smoke and mirror culture that we live in…and COOL GRAPHICS, so take a look and grab one while you can.

About the printing: The lovely folks at Tiny Splendor Press were indeed collaborators in the production of this art zine. Their risograph printing process, creative binding and our decision to use newsprint not only gives Brand X a unique one-of-a-kind quality and handmade look and feel, but plays to the materials used in each of the individual collages represented in the book.

Poodles For Christ.

From the film Prime Time, a 70s spoof about television and advertising that skewers gays, Jews, Blacks, women, fat people, the poor, the homeless, the church, the military, children…everyone! How refreshing and sometimes shockingly perverse.

Strong enough for a woman, but made for a man! Can you imagine any man buying a beer with this label?? I could!

Blackface/Wyteface.

If you haven’t noticed by now, my work often reflects and comments on American culture, advertising, branding and the general state of humanity as I see it. 

I can’t usually get through a commercial without groaning or making fun of it. A ride on the subway means dissecting the force-fed advertising to understand the true meaning of what the advertisers are  saying. A tabloid rack once-over leaves me both fuming and entertained.

Bombarded. Senses assaulted. Rampant fear mongering. Consumer Coma- Inducing.  Inspired and feeling someone violated, I tend to look at most advertising, packaging and consumer goods with a subverted eye and weighty skepticism.

I was thinking about all this as I was working on the piece posted here when I came across an ad for a product from 1949 called Wyteface.  You tell me what Keuffel & Esser were thinking with this word choice. Was it really to set itself apart from all the yellow measuring tapes?

I love when I’m working on something and an overt example of why I’m doing it passes before me.

HUARACHES!

Oh God, I hate these shoes. I would not be surprised if these came back into fashion out of some Wallabee-type desperation as if Ugly really were the new Black.

The only way these shoes could ever be endorsed with any hope of consumer salivation is if they were modeled by Danny Trejo—-vacationing in Acapulco, circa 1969. A machete-maker friend is killed and Danny’s vacation comes to an abrupt end…and—-there’s your movie and suddenly everyone is wearing ugly-ass Huaraches.

Fry 1st Class! Gwaltney Bacon ad, 1970 #advertising

SHIT! Shitcans are now available in my Etsy store! Lots of cool stuff starting to go up this week. EMPORIO DEFEKTO STORE

ARROW BEER. High Proof Hits The Spot!

I love beer cans that look like motor oil. This photo is also interesting in that the product was shot slanted, suggesting that when we drink this powerful brew, we will be fucked up in no time!

Look at my panties!

Crown Food Stores.

Kitty in a polka-dotted frock.

Men’s shirt next left..or right, just be sure to stop because that’s either a stop sign or a crash test dummy. Loving this Manhattan shirts ad from 1940.

Loading posts...