JIM LUCIO

Vintage print advertising, product branding and package design, movies, and low brow culture--all of which inspire my art which is also posted here.
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I am an artist. event producer. photographer. curator. graphic designer. marketer. visual programmer. idea guy. collaborator.

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129 posts tagged advertising

Strong enough for a woman, but made for a man! Can you imagine any man buying a beer with this label?? I could!

Blackface/Wyteface.

If you haven’t noticed by now, my work often reflects and comments on American culture, advertising, branding and the general state of humanity as I see it. 

I can’t usually get through a commercial without groaning or making fun of it. A ride on the subway means dissecting the force-fed advertising to understand the true meaning of what the advertisers are  saying. A tabloid rack once-over leaves me both fuming and entertained.

Bombarded. Senses assaulted. Rampant fear mongering. Consumer Coma- Inducing.  Inspired and feeling someone violated, I tend to look at most advertising, packaging and consumer goods with a subverted eye and weighty skepticism.

I was thinking about all this as I was working on the piece posted here when I came across an ad for a product from 1949 called Wyteface.  You tell me what Keuffel & Esser were thinking with this word choice. Was it really to set itself apart from all the yellow measuring tapes?

I love when I’m working on something and an overt example of why I’m doing it passes before me.

HUARACHES!

Oh God, I hate these shoes. I would not be surprised if these came back into fashion out of some Wallabee-type desperation as if Ugly really were the new Black.

The only way these shoes could ever be endorsed with any hope of consumer salivation is if they were modeled by Danny Trejo—-vacationing in Acapulco, circa 1969. A machete-maker friend is killed and Danny’s vacation comes to an abrupt end…and—-there’s your movie and suddenly everyone is wearing ugly-ass Huaraches.

Fry 1st Class! Gwaltney Bacon ad, 1970 #advertising

SHIT! Shitcans are now available in my Etsy store! Lots of cool stuff starting to go up this week. EMPORIO DEFEKTO STORE

ARROW BEER. High Proof Hits The Spot!

I love beer cans that look like motor oil. This photo is also interesting in that the product was shot slanted, suggesting that when we drink this powerful brew, we will be fucked up in no time!

Look at my panties!

Crown Food Stores.

Kitty in a polka-dotted frock.

Men’s shirt next left..or right, just be sure to stop because that’s either a stop sign or a crash test dummy. Loving this Manhattan shirts ad from 1940.

KOOL-SHAKE, 1957. Thick & Foamy!

MR. BOH, 1957. Mr. Boh, so suave and stylish.

SLOPPY JOES, 1966. Starbursts and all, with ads screaming, ‘Sloppy Joes are Neat!’

7-UP SIX PACK.

SUPERMARKET BARGAINS.  I love the visual landscape created by this kind of advertising. (Didn’t notice the date when I scanned this one.)

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