JIM LUCIO

Vintage print advertising, product branding and package design, movies, and low brow culture--all of which inspire my art which is also posted here.
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I am an artist. event producer. photographer. curator. graphic designer. marketer. visual programmer. idea guy. collaborator.

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ORIGINALS.

This is my native language.

SUPER X/BORIS KARLOFF

Blackface/Wyteface.

If you haven’t noticed by now, my work often reflects and comments on American culture, advertising, branding and the general state of humanity as I see it. 

I can’t usually get through a commercial without groaning or making fun of it. A ride on the subway means dissecting the force-fed advertising to understand the true meaning of what the advertisers are  saying. A tabloid rack once-over leaves me both fuming and entertained.

Bombarded. Senses assaulted. Rampant fear mongering. Consumer Coma- Inducing.  Inspired and feeling someone violated, I tend to look at most advertising, packaging and consumer goods with a subverted eye and weighty skepticism.

I was thinking about all this as I was working on the piece posted here when I came across an ad for a product from 1949 called Wyteface.  You tell me what Keuffel & Esser were thinking with this word choice. Was it really to set itself apart from all the yellow measuring tapes?

I love when I’m working on something and an overt example of why I’m doing it passes before me.

Production line. Ideas coming together. #collage #analog #art

An homage to the Great American Mudflap woman. #obesity #thisisamerica

The internet seemed much less infinite today.  I came across this photo of an old cassette mixed tape and got a jolt of deja vu and a moment later realized that this used to be my cassette.  I am 99% certain that my old music found its way onto Tumblr and back to me again. It’s like I can almost even remember carefully writing the words, “Cocteau Twins” in the space provided.

I’m guessing, someone picked it up at a flea market or thrift store in San Francisco in the early 90s. Any ideas letsdropacidewiththebeatles?

Hi! #cannedgoods (at Asian Foods)

Ugly IS the New Black.

Full Taste! Simple products. #art

HUARACHES!

Oh God, I hate these shoes. I would not be surprised if these came back into fashion out of some Wallabee-type desperation as if Ugly really were the new Black.

The only way these shoes could ever be endorsed with any hope of consumer salivation is if they were modeled by Danny Trejo—-vacationing in Acapulco, circa 1969. A machete-maker friend is killed and Danny’s vacation comes to an abrupt end…and—-there’s your movie and suddenly everyone is wearing ugly-ass Huaraches.

The coolest photo of all time. #coolshit

HAPPY INDEPENDENCE DAY!
Saturday Evening Post, 1962.

I always wished I could have tried out this Parachute Jump ride at Coney Island. But the next generation got the Elevator Drop ride which, you gotta admit, is probably better.

Fry 1st Class! Gwaltney Bacon ad, 1970 #advertising

No. 13. #workinprogress

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